About Us

Establishing verifiable standards for responsible AI use in business

Why We Exist

AI is rapidly becoming embedded in critical business operations across every industry. Yet regulatory frameworks remain fragmented, and stakeholders lack reliable ways to verify responsible AI practices.

Three key pressures are driving demand for AI governance standards:

  • Regulatory compliance: Governments worldwide are implementing AI regulations requiring transparency and accountability
  • Stakeholder pressure: Customers, investors, and partners increasingly demand proof of ethical AI practices
  • Talent demands: Top professionals want to work for organizations committed to responsible technology

AI Ethics Mark provides independent, verifiable certification that organizations meet rigorous standards for responsible AI deployment.

Our Standards

Our certification framework assesses organizations across five core dimensions:

1. Governance & Accountability

Clear ownership, decision-making processes, and oversight mechanisms for AI systems

2. Transparency & Explainability

Documentation of AI system capabilities, limitations, and decision-making processes

3. Fairness & Bias Mitigation

Processes to identify, measure, and mitigate bias in AI systems

4. Privacy & Data Protection

Safeguards for personal data and compliance with privacy regulations

5. Safety & Security

Risk assessment, testing, and monitoring to ensure AI systems operate safely

Advisory Board

Our standards are developed and maintained by experts in AI ethics, technology policy, and business governance.

Dr. Sarah Chen

AI Ethics Researcher, Stanford University

15+ years researching algorithmic fairness and AI governance frameworks

Michael Rodriguez

Former Chief Privacy Officer, Fortune 500

Led data governance and AI compliance programs for global enterprises